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Powerful Online Presence
Introduction To Powerful Online Presence
Welcome!
Name and Logo
1 - Name and Logo Introduction (0:46)
2 - Thoughts For Choosing a Business Name (4:32)
3 - Business Name Availability (11:12)
4 - Finding and Purchasing a Domain Name (7:49)
5 - Creating Your Logo (Canva or Fiverr) (6:00)
Social Profiles
1 - Introduction (2:53)
2 - Facebook Business Page Setup Walkthrough (14:54)
3 - Instagram Setup Walkthrough (4:37)
4 - YouTube Setup Walkthrough (8:53)
5 - Vimeo Setup Walkthrough (3:16)
Google My Business (GMB)
1 - Introduction (1:57)
2 - What is Google My Business and Why Does it Matter? (6:02)
3 - How to Set Up Google My Business (7:06)
4 - Link to Other Social Profiles (3:54)
5 - What to Have on Your GMB Listing (10:10)
6 - GMB Posts (5:44)
7 - Importance of GMB Reviews (7:30)
Principles for a Great Website
1 - Introduction (2:09)
2 - The Purpose of Your Website (4:25)
3 - Showcase Your Work and Educate (5:57)
4 - Build Personal and Emotional Connections (5:04)
5 - Establish Professional Competency and Trust (7:34)
6 - Contact and Call To Action (4:24)
7 - Mobile Friendliness (1:55)
8 - Website Builder Recommendations (2:30)
Search Engine Optimization (SEO) Fundamentals
1 - Introduction (3:31)
2 - What is SEO and Why is it Important? (0:59)
3 - What Google Looks For (5:20)
4 - Optimizing Your Webpages (3:09)
5 - Keyword Research (4:53)
6 - Backlinks: What Are They and How to Get Them (10:42)
7 - Improving Website Visitor Interaction to Boost SEO (0:49)
Building Your Website
1 - Introduction (1:21)
2 - Registering Your Domain (4:24)
3 - Creating a Squarespace Account and Choosing a Template (3:40)
4 - Connecting Your Domain to Squarespace (4:21)
5 - Adding Your Logo (1:44)
6 - Adding Background Video and Logo (6:13)
7 - Creating Your Pages (5:20)
8 - Filling Out Your Header Section (9:59)
9 - Building Out Your Home Page (13:47)
10 - Setting Up Social Media Links (3:20)
11 - Adding Your Instagram Feed (4:08)
12 - Fonts and Colors (8:17)
13 - Setting Up Your Portfolio Page (5:57)
14 - About Page, Part 1: Setup (3:24)
15 - About Page, Part 2: Writing Your Story (4:23)
16 - About Page, Part 3: Formatting (11:04)
17 - Your "Contact" Page (3:51)
18 - Your "Get A Quote" Page (12:10)
19 - Optimize For SEO (13:39)
20 - Set Up and Link Google Search Console (5:21)
Building Your Portfolio
1 - Introduction (2:47)
2 - Why Do You Need a Portfolio? (6:44)
3 - What Should You Put in Your Portfolio (4:26)
4 - Three Ways to Build Your Portfolio (14:09)
5 - Maximum Findability (23:43)
6 - Nine Examples of Good and Bad Portfolios (24:53)
5 - Establish Professional Competency and Trust
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